Blogging is a primary category of content that provides context for an audience, helps build SEO presence, and gives businesses a way to nurture their leads with a source of fresh, consistent content.

Think of social media as a supporting content player: it’s not enough for a company to only have a social media presence, but companies without any social media presence whatsoever typically do not make it very far in today’s social dominated culture.

Ad and sales copy bring the curb appeal to your products and services. This kind of copy is created to showcase the unique attributes of your brand “home” to people on the outside.

Writers looking to get hired as expert writers can absolutely charge higher rates than a generalist, and should have a specific industry they can speak with knowledge in–example, a former attorney writing legal blogs, or a former chiropractor writing holistic blogs about chiropractor care.

Creative writing is blending the best of a writers’ talents such as writing stories, humorous and appropriate jokes, puns, etc. and using that in one of the other formats.